Image source: Getty / Pascal Le Segretain
If you’re starting to think about your fall wardrobe, there’s one tip that will serve you well: think pink. Fashion house Valentino put striking fuchsia on everyone’s radar when it took the monochromatic colorway down the runway for its Fall/Winter ’22 show at Paris Fashion Week in March, and the brand tapped actor Zendaya and Formula One champion Lewis Hamilton. Pink PP campaign.
Creative director Pierpaolo Piccioli radically returned Valentino’s aesthetic to a single color to create an identity in itself. “You can’t own a color, but you can own a feeling,” says the brand’s press release. And Zendaya, who has been working with Maison Valentino since 2020, has an attitude to match. Shot by Michael Bailey-Gates, the “Euphoria” actor is in top-to-toe pink. In one picture, she wears a structured pink minidress with pink tights and platform boots Not an inch of skin showing below her neck, her arms and hands are covered in long opera gloves as she carries a box bag.
A second campaign image of Zendaya is full of movement. Dressed in a pink suit with wide-leg trousers paired with a sheer vest top, her curls fly away from her face as she dances. With these signature gloves, a studded pink bag and long pink earrings, her daring look is one we hope will make its way to the high street this autumn.
Photo credit: Valentino/Michael Bailey-Gates
The fashion house continued its pink phase at the couture show, with the likes of Anne Hathaway and Florence Pugh dressed in the signature colorway as they graced the event. Pink is truly having a moment as Greta Gerwig’s highly anticipated “Barbie” film makes way for the barbeque trend to catch on.
Let’s be clear: this is a trend everyone. For the men’s campaign, Hamilton was chosen. As well as a seven-time Formula One world champion, he is the first for Valentino menswear DI.VA. The initiative — which stands for DI.fferent VA.lues — brings together diverse personalities from the worlds of cinema, music, literature and sports to create a true cultural connection. Starting with Hamilton, Piccioli chose the fashion-forward sports star, not only for his style, but also for his influence off the race track. For example, his charitable foundation Mission 44, founded in 2021, aims to empower underrepresented youth through grants and partnerships.
Shot by Nicholas Kern, Hamilton wears a hooded jacket, T-shirt, wide-leg relaxed trousers and studded trainers, all in pink. She’s holding pink, with a manifesto painted on the wall behind her that reads, “Still I rise,” we guess.
Image Source: Valentino / Nicholas Kern
Hamilton and Zendaya sat next to each other at the iconic March fashion show in the front row, so it’s not a huge surprise that they’re both tapped to front this latest campaign. One thing’s for sure: fuchsia sure shines for our fall dress code.