If you thought Kanye West could create controversy with his Yeezy drops, think again. Now that his highly anticipated Gap collaboration has officially landed in stores, shoppers aren’t quite sure what to make of it. Many have taken to social media to share photos of the merchandise at the store, which – at least in some locations – is reportedly being sold in large black plastic totes resembling trash bags.
A post that went viral was shared on Fashion Bomb Daily, where Twitter user @owen_lang shared a glimpse of the product in question at a local Gap store. In the photo, it’s clear to see that the products are piled inside giant garbage bag-esque totes. “The sales associate said you were mad when he saw they had it in the hangar and that’s how he wanted it,” they wrote in the tweet. “They won’t even help you find your size, you’ll just have to dig through everything.”
According to West’s Instagram post, as cited in the Los Angeles Times, the collection’s designs were inspired by “children” and “homelessness.” While the 45-year-old rapper and fashion designer hasn’t branched out much beyond that, people aren’t shy about expressing their feelings for the unconventional store displays. Reactions to that viral tweet included one joking, “Very ‘LA thrift store’ but Isa no for you girl”, while another commented, “I saw it and it’s a mess in person.”
Gap has previously collaborated with West’s Yeezy line and Balenciaga for a collection of tees, tanks and sweats that range in price from $60 for a baseball cap to $300 for a satin hooded jumpsuit (there’s also a $40 keychain). If you’re a fan of color though, this lineup might not be for you as everything is black.
Although the Yeezy Gap Engineered by Balenciaga collection debuted at the end of July, the in-store roll-out has been somewhat slow. To date, this marks Ye’s third collaboration with the brand, though it’s worth noting that none of the previous collections have made shoppers dig out giant garbage bags to shop in-store.