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Kim Kardashian’s grand vision for shapewear for everyone seems to have paid off. Since launching the scheme in September 2019, her shapewear venture has grown to an estimated $1.6 billion valuation and has garnered a cult-like following for the brand’s size-inclusive (XXS-4X) range of bras, underwear and, most recently, swimwear.
In a campaign released on July 25, “Outer Banks” actress Madison Bailey, model-musician Paris Jackson and TikTok personality Bella Poire model the brand’s new swimwear styles, which are inspired by a summer pool party. The star-studded cast showed off a variety of swimwear — from cutout monokinis to sleeveless one-pieces — in a variety of colors, including a new Barbicore-approved shade: hot pink. While Kim and Khloe Kardashian have already made a case for vacationing in skim swimwear, the new campaign brings the entire collection to life, including some expected and unexpected items. For example, the limited edition launch also includes gloves, dresses and cover-ups, perfect for lounging by the pool or relaxing in your backyard with an icy drink in hand. From a white tube top to a ruched skirt that doubles as a cover-up, many pieces can be teamed with your favorite denim or crop tops for all your summer activities.
Ahead of the collection’s release on Thursday, July 28, three Popsugar editors tried on swimsuits in a variety of colors and silhouettes to see if the brand’s popularity holds up in the competitive swimwear category. From a cocoa-colored one-piece and tube skirt to an ocher crop top paired with string bikini bottoms, each editor reviewed something different. Read on to see what we had to say.