Victoria’s Secret is getting its own documentary treatment. A three-part documentary titled “Victoria’s Secret: Angels and Demons”, detailing the rise and fall of the Underwear Empire, is coming to Hulu on July 14, after its first premiere at the Tribeca Film Festival on June 18. Streamer released a trailer for the series on July 7, a week before its debut.
According to First Look, the series will go behind the scenes of the brand’s meteoric success – from the $ 7.5-billion business – to the next fall, specifically detailing the secrets surrounding its connection to owners Les Wexner and Jeffrey Epstein. “There wasn’t a part of Wexner’s empire where Epstein didn’t have access,” a former Victoria’s Secret executive said in the trailer.
“It’s a story that was meant to be hidden and concealed and we were never supposed to see it.”
The show is directed by Matt Tynerauer, an award-winning journalist known for directing Valentino Garvani and the life-searching documentary for Studio 54. While no striking information was revealed in the trailer, the last few seconds certainly made us curious: “It’s all a story that was meant to be hidden and concealed and we were never supposed to see any of it,” said one interviewer.
Victoria’s Secret’s annual fashion show ended in 2018 after a 23-year run, promising to develop the brand’s messaging after years of criticism for its lack of physical diversity. The show’s viewership drastically declined when former CMO Ed Rajek defended the underwear giant’s problematic casting practice. Asked about the fashion show’s similar model selection, Rajek said “transsexuals shouldn’t go on the VS runway” because the show is a fantasy.
Since then, Victoria’s Secret has changed direction. In June 2021, the company announced that it was no longer using the term “angels” and was instead partnering with influential people from various industries, including Megan Rapino, Priyanka Chopra, Hailey Bieber, Bella Hadid, Eileen Gu and Paloma Elsace.
“Victoria’s Secret: Angels and Demons” joins a documentary that examines another controversial early fashion brand, “White Hot: The Rise and Fall of Abercrombie and Fitch,” which debuted on Netflix in April. Check out the trailer for the upcoming series above, and check out this space because we can learn more about what it will include.