At this point, the internet has a place for every kind of fashion-lover. If you’re looking to shop more sustainably and affordably, you’ve probably scrolled through hundreds of videos of people trawling thrift stores and consignment shops around the world, finding great fashion at low prices. This particular corner of social media (sometimes called “ThriftTok”) is filled with creative and sustainably minded people showing off their latest thrift-store finds.
From a fashion-inspiration perspective, it’s an antidote to the fast-fashion that generates millions of videos. These prolific creators are not only championing personal style through unique finds but also offering fast fashion options that have the potential to change the way we think about and shop for clothes.
While this is certainly a great option, the finances can be intimidating. When you walk into a huge store filled with racks and shelves of clothing, it’s hard to know where to start. The key is patience and a discerning eye. Most of what you see won’t be right for you, and that’s okay. But if you go into your shopping experience with an idea of what you need, take the time to check the condition of the garment, note the brand, and consider how often you’ll re-wear the garment, you’ll have it. A much easier time. These creators are trying to educate their audience with their videos on TikTok and Instagram – and it’s working.
What is thrifting?
Fashion thrifting can be done online shopping or through flea markets or thrift stores. Affordability is usually about hunting and, of course, discounts. Unlike some vintage or consignment purchases, where finders find and sell their own at a markup, thrift is all about discovery. Most creative makers on social media look to stores like Goodwill, Salvation Army, estate sales, or local flea markets to find their incredible pieces.
To give you some inspiration on your own worthwhile journey, we found five sustainable fashion makers and asked them all how they find the best secondhand fashion. Scroll through for their suggestions.