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As if Beyoncé rocking a crystal bikini on the “Renaissance” album cover wasn’t already an indicator, the thong is officially the hottest swimwear trend of the summer. The thongkini, or thong bikini, looks like a traditional two-piece swimsuit from the front, but at the back, it has a thin strip of material designed to show as much skin as possible.
Recently, some major swimwear brands have embraced thongkinis without hesitation. Kim and Khloe Kardashian sported black thongs from their brands, Skims and Good American, while in Turks and Caicos. Simone Biles has embraced the edgy trend on countless vacations, most notably rocking a neon-green thong during a birthday outing with fiance Jonathan Owens. And the fancy silhouette has won the hearts of bloggers and influencers all over TikTok and Instagram, cementing itself as the reigning style of the season.
The thong was a staple on the ’90s runways, including Chanel’s spring 1995 show, where supermodels like Beverly Johnson and Helena Christensen famously flaunted the swimwear trend. Their crystal bikini — featuring a thong emblazoned with the Chanel logo — became instantly iconic. Today, the trend is back on the catwalk at Miami Swim Week, with brands like Matt Collection and Riot Swim embracing the style.
What is the Thongkini trend?
The thongkini, also known as the thong bikini, is a high-cut swimwear style that comes with a triangle-shaped bottom with minimal coverage over the hips and buttocks, reminiscent of a bodybuilder’s uniform. Although the thongkini is enjoying a resurgence today, the revealing style was invented by designer Rudy Garnreich in the ’70s and it populated several high-fashion runways throughout the ’80s and ’90s.
The thong bikini trend encourages people to show off their body confidence, not limited by the confines of the traditional, full-coverage bikini bottom. And for those who want more coverage, don’t hesitate to explore one-piece swimsuits with high-cut thongs.
If the head-turning look resonates with you, keep scrolling for the best celebrity trends, as well as thongs to invest in this summer.