As POPSUGAR editors, we freely choose and write about the things we love and think you’ll love too. If you purchase a product we recommend, we may receive an affiliate commission, which supports our work.
Kim Kardashian’s shapewear brand schemes to be a force to be reckoned with, and the brand proves it with its latest campaign. To celebrate the launch of its upcoming bra collection that drops on September 27, Skims is giving us a glimpse of just how show-stopping its new bras are with a campaign that has us on our toes in anticipation of the launch.
Featuring 50 inspiring women of all backgrounds — McDonald’s servers, CEOs, nurses, mechanics, and even celebrities like Becky G, Brooke Shields, Cassie, Chelsea Handler, Juliette Lewis, and Inda Moore — the campaign showcases a diverse mix of women.
“I’m so honored to be a part of the new Schemes Bra campaign amongst so many incredible people.” Becky G said in the brand’s press release. “I love that schemes are dedicated to celebrating diversity and our bodies rather than hiding them.”
Showcasing its upcoming Naked, No Show, Weightless, Fit Everybody, Cotton Jersey, Cotton Logo, and Ultra Fine Mesh bras in key neutral shades, the campaign epitomizes confidence. And while Skims currently offers bralettes, this collection is designed to combine the comfort of a bralette with the shape and support of an underwear bra.
Available in band sizes 32 to 44 and cup sizes A to F, there’s a bra to suit every bust. From weightless bras to silky, no-show mesh styles that look great under clothing, you’ll find a bra that fits your taste and needs.
Get a sneak peek at the campaign ahead and check back on September 27 to shop all the pieces for yourself.