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If you enjoy comfortable, everyday wear items (as well as shapewear) then you might like the scheme. The Kim Kardashian-founded brand has made a name for itself for its A + campaign, quality design and online presence. Its latest campaign, launched today, features Spanish singer-songwriter Rosalia, who wears a cotton collection of skims from head to toe. The collection is the most tagged brand of all time on social media and includes essentials like lingerie and loungewear designed for comfort. Rosalia’s Schemes debuted in July just before her national tour for “Motomami” and it was a huge win for the brand as it seeks to expand worldwide. This is Schemes’ first bilingual campaign in both Spanish and English.
“Rosalie’s willingness to push the boundaries and experiment with her music and personal style is a huge inspiration to me. This campaign is all about the strength and confidence she brings to the world,” Kardashian said in a press release.
Shot and directed by Donna Trope, the Rosalia Schemes campaign will make its debut on billboards, broadcast television and digital platforms, aka it will be hard to miss. “I like the scheme. They are very comfortable and at the same time make me feel very sexy,” Rosalia said in a press release. “I am so excited that I finally got the chance to collaborate, especially on their cotton collection which is my favorite.” If you want to see gorgeous promotional pictures, as well as some look shopping, check it out for yourself.