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The internet’s favorite underwear brand has entered the in-person shopping market for the first time, officially becoming more accessible than ever and giving us even More encouragement to stock up on its silky, universally comfortable pieces. Don’t mind us, we’ve already bought everything here!
ICYMI: Parade has teamed up with Urban Outfitters to take its broad, size-inclusive, and yes, sustainable selection of underwear styles offline and in stores nationwide. Starting today, shoppers can now browse pieces from the exclusive Parade x UO collaboration — featuring an 18-piece collection of bralettes and underwear with four UO-exclusive styles. The collection is available to shop online at urbanoutfitters.com and will eventually roll out to 25 Urban Outfitters retail locations.
Since its launch in 2019, Parade has helped reshape and improve the underwear industry by introducing the use of sustainable materials and more thoughtfully crafted, inclusive designs — even in the process with a cult following among teens, Gen Xers and millennial shoppers. Even if you’ve yet to check out the brand’s beloved undies for yourself, you’ll now have the chance to shop them IRL — or shop more banging styles online (really, whichever you prefer).
Scroll through to browse (and shop!) the Parade x Urban Outfitters collaboration before it inevitably sells out – and trust us willpower Make the sale.