By no means do I want to convey that I recommend for the mother to be inactive. Brand du Zour, which has been around for more than a decade, has announced a new partnership with Nike that will launch a collection of clothing, footwear and accessories this summer. Simon Port Jacques, a French fashion brand name designer, has conceived a line of contemporary sportswear for a wide variety of activities, from court sports to everyday work. “Comfortable anywhere, anytime,” the press release said.
“Comfortable anywhere, anytime.”
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way,” said Jacques. The designer says he draws inspiration from the 90’s Nike campaign and vintage ACG designs that endure hiking and various elements. Jacomas will also present his own tech of Humara shoes. He added, “It was important for the collection to be accessible, for all organizations and to be a natural blend of Jacomas style and Nike performance.”
Jacques is known for providing holiday clothing in breathable fabrics and colored pops. Brands also often play with proportions. Take, for example, its huge straw beach hat that looks like a walking sculpture, or a micro purse that fits just a breath of mint.
The collection will launch on the Jacquemus site on June 28, followed by a major release across the Nike retail platform. Watch the initial teaser promotion up front.