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A quick scroll through Kourtney Kardashian’s social media platforms will show that she’s been embroiled in controversy lately, in large part due to her recent appointment as Boohoo’s so-called “sustainability ambassador.” But the 43-year-old entrepreneur and reality TV star opened up about her side of the story, using Instagram to release a statement about why she chose to partner with the fast fashion retailer in that capacity.
On Tuesday, Kardashian posted a defense of her choice, admitting, “I’ve gone back and forth about doing this collection with Boohoo because the first thing I think of when I hear the word ‘fast fashion’ is that it’s bad for our planet.” She added that she knew the collection would “get backlash” because sustainability and fast fashion “do not go together.”
“I thought about the fact that fast fashion or the fashion industry in general is not going anywhere,” he continued. “I thought this collaboration would bring attention to people who otherwise have no idea about the impact of fast fashion on our planet. I thought it would be impactful to push Boohoo to make some initial changes and then hold them accountable for larger changes.” Kardashian invited further discussion and debate. Nhye ended his statement by saying that he would “detail their changes” and how he and Boohoo “made this line more sustainable,” at some point in the future.
The backlash began in early September after Kardashian released a fruit capsule collection with the retailer and was named the aforementioned “Sustainability Ambassador” in conjunction with the launch. In a press release, Kardashian previously said, “I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers about how we can do our own part. There’s still so much to do.” There is work to be done and improvements to be made, but I truly believe that any progress we can make in terms of sustainability is a step in the right direction and will open the conversation for future progress.”
Kardashian has yet to share specifics about what makes her new Boohoo collection more durable than the brand’s other offerings. And if this response is any indication, large numbers of consumers will continue to demand accountability from celebrities when they choose to partner with fast fashion corporations.