Kim Kardashian and Balenciaga have been in sync for over a year, and today that relationship shows no signs of slowing down. Balenciaga unveiled its winter 2022 campaign on August 31 with Kardashian front and center. The beauty mogul has been an ambassador for the house for quite some time, spearheading some of its biggest trends: pantalegging, Le Cagol bags, hybrid bodysuit dresses and catsuits. The campaign stars fellow Balenciaga muse, Alexa Demi of “Euphoria.”
For this campaign, Balenciaga expands on the theme of “a time in the future when the weather is mostly simulated,” which we saw physically interpreted at the show in March. For the fall 2022 ready-to-wear show, models walked through a simulated blizzard. The new campaign sees Kardashian as the winter queen in an environment of snow and sea ice, while Demi is shown in a desert-like climate. Berlin-based photographer Daniel Roche has created campaign images focusing on climate change.
Many of Kim’s memorable style moments have been associated with the French fashion house of late. There’s his infamous Balenciaga caution-tape moment at the brand’s Fall 2022 show in Paris; Dressed in Balenciaga catsuits in her “SNL” hosting debut; She wore an ominous shroud to the Met Gala; her appearance at the 2022 Couture Show with fashion icon North West in the audience; And her most recent camo barbecue moment on Instagram.
Ahead, scroll through to see Kim Kardashian, Alexi Demi and all the pieces from the collection in contrasting environments