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As one of the newest faces to join the VS Collective program, which includes Victoria’s Secret, Hailey Bieber stars in a glamorous photoshoot wearing swimwear and underwear for the lingerie giant. The 25-year-old Road founder showed off the Essential String Bandeau Bikini, which comes in an arrow blue colorway with a slight metallic sheen.
Photographed at Adrian Martin’s home, Bieber poses in a sea-glass wicking balconette bra and matching lacy hipster thong; So Obsessed wireless push-up on Raspberry; And a very on-trend black lace teddy with hip cutouts and a thong back, which is still available for purchase.
In the shoot, she debuted a natural, tousled hairstyle in a slightly darker tone than her mushroom brown, styled by Irinel de Leon. For makeup, she went with a soft glow by Leah Darcy. She took the minimalist route with her accessories, adding just two delicate gold architectural rings.
Bieber joins a growing list of positive change-makers, including recent additions Justine Skye and Jasmine Sanders, who are tapping to represent the new side of the VS brand. Paloma Elsesser is one of Victoria’s Secret’s most prominent curve spokesmodels, and we expect to see more variety as the brand evolves.
Ahead, you can shop Bieber’s bikini set, along with other lingerie pieces she’s modeled.