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Drawing from anime and video-gaming culture, e-girls typically experiment with playful accessories mixed with a childlike sensibility, such as dyed hair, exaggerated makeup (think vibrant, heavy eyeshadow), and a mix of busy prints and textures. Members of the subculture spend a lot of time on social media, especially TikTok and Tumblr. Just a search of the hashtag will reveal countless self-proclaimed e-girls with tiny hearts painted on their faces. A Vox article explained, “They’re not gathering followers every week by vacationing in St. Barts or Santorini. More likely, they’re alone in their bedrooms. Which is why you almost never see an E.-girl in real life.” To be an e-girl requires a screen presence, the article continues, explaining that many e-girls are also frequent thrifters. Other popular destinations for the e-girl look include Urban Outfitters and Dolls Kill. The aesthetic embraces a sharp look and a strong sense of individuality. E-girl fashion essentials include crop tops, striped long-sleeve t-shirts, pleated skirts, choker necklaces and baggy trousers. A TikTok user, Alejandra Oliveira, showcased her e-girl aesthetic in a recent video, where she wore a black bra top, a high-waisted miniskirt in pink and black plaid, and sporty white striped black stockings. Read on for a guide to popular fashion trends.
What does e-girl mean?
Short for “electronic girl,” an e-girl is part of a fashion and lifestyle subculture defined by spending time online. Often compared to the emo or punk aesthetic, it usually involves winged eyeliner, heavy eye makeup, and a playful (or even teenage) sense of style.
How can I achieve an e-girl aesthetic?
Your favorite anime characters or video avatars will provide plenty of style inspiration, but you don’t have to be a gamer to experiment with this aesthetic. Mesh tops, choker necklaces, hair clips and layers of silver jewelry are among the pieces and accessories you’ll need to get started. From a cool graphic tee to a punk-inspired pleated skirt, keep scrolling for a list of e-girl-approved fashion items to add to your wardrobe right now.