Following the release of her critically-acclaimed Renaissance album, Beyoncé is back in the spotlight with a new campaign for Tiffany & Co. Celebrating individuality and self-acceptance, the “Lose Yourself in Love” ads find Beyoncé modeling the brand’s most iconic pieces, including a Tiffany hardware necklace, specially created for the shoot, which took over 40 hours to assemble and features 18k gold links. Proudly Photographed by Mason Poole and styled by Marnie Xenofonte and Patty Wilson, she wears standout pieces like a black gown with hips and a thong-shaped cutout, as well as a plunging black corset with matching pants.
The “Virgo’s Groove” singer said, “I’m honored to continue to partner with Tiffany and Co. and explore more deeply how beautiful our connections are, as we celebrate the relationships and importance of love to who we truly are as individuals.” In the statement. Later this season, Tiffany & Co. An accompanying film will debut, featuring Beyoncé’s “Summer Renaissance” soundtrack and choreography by legendary creative Fatima Robinson.
In a previous Tiffany & Co. “About Love” campaign, the brand celebrated the love story of Jay-Z and Beyoncé Knowles-Carter. The image shows Beyoncé wearing a historic 128.54-carat Tiffany yellow diamond in a ’60s-inspired Givenchy gown that references Audrey Hepburn’s character. Breakfast at Tiffany’s (1961). The Carters also posed in front of Jean-Michel Basquiat’s never-before-seen “Equals Pie” (1982) painting for the couple’s first campaign together — and a new creative vision for the jewelry brand under LVMH.
“Beyoncé and Jay-Z are the epitome of the modern love story,” Tiffany & Co. executive vice president Alexander Arnault said in a press statement at the time. “As a brand that has always stood for love, strength and self-expression, we can’t think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
As part of Tiffany’s partnership with Carters, the brand has committed $2 million through 2024 to scholarships and internship programs for historically black colleges and universities (HBCUs). To date, more than 60 students have been awarded scholarships at Norfolk State’s Lincoln University. University, Bennett College, University of Arkansas and Central State University.
Below is Beyonce’s Tiffany & Co. See all its campaigns