On May 9, Balenciaga began pre-ordering its limited edition Paris High Top sneakers. What makes this version of the brand’s high-end shoes special – the limited run and the ট্যাগ 1,850 price tag – is that they’re “completely destroyed.” The sneakers look like they’ve been worn for decades, torn and complete with a dirty-colored-stained rubber sole. By comparison, regular Paris sneakers cost $ 625 and offer the same style without all the roughness.
Despite the many, many people on social media who are hoping for release is a joke, it’s actually a real sneaker. And it’s one that begs for a proverb that no one ever wears shoes until it’s destroyed because, you know, life. A moment of silence for my old waitress sneakers who unfortunately have not been able to declare themselves as a high-fashion accessory to this day.
Jokes aside, this is probably all part of why Balenciaga keep designing collections like this. Rumors spread awareness and indeed people To do Purchase items based on hype alone. Or, as a person Tweet, Maybe it’s just an ongoing social experiment. (See also: their warning-tape catsuit that one has to cut).
This raises the question: What exactly is the brand trying to communicate by selling these damaged sneakers at such a high price?
Balenciaga indicated that the purpose was to illuminate our often fleeting relationship with our clothing. According to a press release, the picture is meant to suggest longevity.
“These static life portraits of photographer Leopold Duchemin suggest that Paris sneakers should be worn for a lifetime,” it reads.
This sounds great, but since that principle was not built into the design until the concept was completed, it minimizes the impact. For example, if a shoe is really made for longevity, why not use materials designed for recycling or resale?
What’s more, when we live in a world where fashion waste is a constant problem, it seems strange to create brand new shoe collections and destroy them. Sneakers use many ingredients like glue and rubber which makes them difficult to reuse. Ninety percent return to landfill, according to The Guardian. Instead of creating a new shoe to destroy and sell, perhaps the more traumatic statement could be to resell sneakers to extend their life.
One of the great things about Balenciaga’s Destroyed Shoes is that it can inspire us to re-wear items we already own. As a person Keep it“I was going to throw away my 12-year-old vans but I think they are high fashion.”
Alyssa Hardy is a journalist and writer based in New York City. He was previously the senior news editor at Instile and the fashion news editor at Tin Vogue. She is the publisher of the weekly fashion newsletter “This Staff”. Alyssa’s first non-fiction book, War Out: How Our Clothes Cover Up Fashion Sins, was published on September 26, 2022, but is now available for pre-order.